Luxury outerwear and apparel brand Canada Goose is targeting the US
market with the opening of its New York City office to house a dedicated
sales team.
The move is a reflection of the brand’s explosive growth in the US
market, where revenues for the luxury brand have increased by more than 45
percent in the last year alone. The Canadian label has been gaining
momentum in the US over the past five years, marked by the opening of its
US headquarters in Denver in 2013, which serves the outdoor and ski
market. Additionally,
the company became the Official Outerwear Sponsor of the Sundance Film
Festival.
The New York office is located in the historical landmark
Starrett-Lehigh building in West Chelsea covering 3,000 square foot of
space, which includes a sales office as well as a showroom to provide
customers with an opportunity to experience the true Canada Goose culture
and environment.
“The demand for products that deliver the best in performance and
design from authentic brands is stronger than ever,” said Dani Reiss,
president & CEO, Canada Goose. “Whether it’s a modern explorer trekking
through city streets or on an Antarctic expedition, people want to buy the
very best – and they’ve embraced us on an epic level as a result.”
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Canada Goose opens New York office
Reiss added: “The US is our fastest growing market and New York is the
perfect place for us to meet that demand and fuel additional growth.”
Currently Canada Goose products are sold at premium US retailers
including Barney’s, Bergdorf Goodman, Bloomingdales, Neiman Marcus,
Nordstrom, Paragon Sporting Goods, The Tannery and Saks Fifth Avenue, as
well as in more than 50 countries.
The label spans across fashion, lifestyle and outdoor categories and
has enjoyed incredible success in the last decade, growing more than 4,000
percent with current revenues surpassing 200 million dollars.
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