Pantone, the global authority on colour, has added 210 new colours to
its system, as it looks to meet the growing requirements of designers and
colourists working in fashion, home and interiors.
The newly launched palette, brings Pantone’s colour system up to 2,310,
and focuses on areas of significant market needs, addressing evolving
consumer tastes, as it looks to offer the most relevant colour palette from
“inspiration to realisation”.
Leatrice Eiseman, executive director of the Pantone Color Institute,
explains: “The colours that are influencing design today have evolved to
reflect shifting societal views, new technological innovations and a truly
global outlook.
“With the ability to interpret the influence of colour on overall
consumer psychology, we have enhanced the utility of our Pantone Fashion,
Home and Interiors Colour System to enable the design community to stay on
the cutting edge of colour selection.”
Highlights of the new colours includes an expansion of the orange family
to include hot and radiant tones, as well as spicy, deeper and more golden
oranges. There are also new intensified blacks, while blue colours have
been given a subtle update so that the palette incorporates varying degrees
of watery, vibrant aquamarine blues, along with chambray blues, new takes
on classic navies and ethereal shades that evoke feelings of calmness.
Pantone adds new colours to system
When it comes to greens, Pantone has introduced a wide array, from
natural to synthetic, and as purple has continued to rise in popularity,
the new colours in this hue include vibrant red-based purples, softer
mid-tones and ‘mystical shades’ representing the multi-dimensional aspects
of the colour.
There is also an increase in pink hues, with the new colours spanning
from softer rosier shades to those that are more vibrant, while the yellow
palette has been enhanced to include more true yellow and orange yellows,
along with pungent yellows to express an exotic vibe. In addition, both
naturals and whites have been expanded in warm and cool tones.
Mitchell Cole, global director of marketing, Pantone Fashion, Home and
Interiors, added: “With the advent of fast fashion, and continued pressure
on shortening product manufacturing cycles, Pantone’s off-the-shelf colour
system with immediate, global availability is more relevant and economical
than ever before.”
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Image: Pantone
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