TU, the clothing brand owned by Sainsbury’s, has captured 1% of the market with annual sales of £300m, thanks in part to a 100% rise in sales of lingerie at the supermarket chain in the past year.
TU has now overtaken Topshop to become the UK’s 11th-largest clothing retailer. Adrian Mountford, head of TU clothing, said: “This is a tremendous milestone.” Richard Jones, the executive who spent five years spearheading Sainsbury’s expansion in clothing and homewares, defected to Tesco last month. The departure would not affect plans for expansion in nonfood, Sainsbury said.
TU aims to offer customers great quality clothing at great value prices, presenting something for everyone from basics to fashion pieces inspired by catwalk looks.
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