NEW YORK — “Don’t block the box” could be the next swoosh. Nike has inked a deal with New York City’s tourism company to print iconic Big Apple logos on its merchandise.
The agreement allows the Oregon-based sneaker giant to use more than 30 trademarks — from the Staten Island Ferry logo to the NYPD Bomb Squad’s seal — on its shoes, T-shirts, sweatpants and other apparel, city records show.
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In exchange, Nike will pay NYC & Company, the city’s marketing and tourism organization, annual royalties of 5 percent of the net sales from items emblazoned with the graphics. NYC & Company is guaranteed $20,000 in royalties over the term of the deal, which runs from Sept. 1 through the end of 2021, records show.
The deal, first reported by THE CITY, was approved last week by the city’s Franchise and Concession Review Committee. Revenue from the agreement will support the cost of keeping up the city’s licensing program, Jane Meyer, a spokesperson for Mayor Bill de Blasio, told the news website in a Monday story.
Nike has drawn scrutiny for its longstanding use of Asian sweatshops with poor working conditions to make its products. While the company’s so-called social compliance program was re-accredited earlier this year, a 2016 report by the Worker Rights Consortium found verbal harassment, forced overtime and even a ban on yawning at a Vietnam factory used by Nike.
The city’s deal with Nike holds the company to a set of ethical standards, including a ban on forced and child labor and a requirement that municipal vendors “treat their employees with respect and dignity.”
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