WWE is likely pushing Dolph Ziggler because his contract with the company is set to expire later this year and by rebooting his character and making him a legitimate contender/champion, they hope that he will re-sign with the company. A previous report suggested that Ziggler had already re-signed an extension with WWE but that was denied by Dolph Ziggler himself.
After closing at $66.62 – a near record high – after the announcement of WWE’s two TV deals for RAW and SmackDown, WWE’s stock was soaring in after-hours trading, rising almost 15% to $77.00 per share and peaking at $79.00. That would be an all-time high for the stock in the almost 20 years since WWE went public.

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